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关于蛋糕包装设计的几点建议

时间:2017-6-2 来源:济南永发广告传媒有限公司

一直以来,蛋糕是广受大家喜爱的食品,它并不受年龄、性别、职业、文化层次、民族等的限制。蛋糕包装设计的类型有公版蛋糕盒、单块西点盒、双块西点盒、婚礼蛋糕盒、儿童蛋糕盒、祝寿蛋糕盒、情人节礼盒等。    
The cake has always been a popular food, and it is not restricted by age, sex, occupation, culture, ethnicity, etc. Cake type of packaging design has a male version box, single piece of west point, double block west point, the wedding cake box, cake box, the children birthday cake box, gift box and so on valentine's day. 
蛋糕包装设计同其他包装设计一样,都需要掌握一定的技巧性。即色彩、构图和文化内涵的巧妙把握。    
The cake packaging design, like any other packaging design, requires a certain amount of skill. The clever grasp of color, composition and cultural connotation. 
1、 色彩的把握有几点:
The assurance of colour has a few points:
色彩与包装设计物的照应,即通过外在的包装设计色彩揭示或映照内在的包装设计物品。以此使人一看包装设计就能够基本上感知或联想到内在包装设计的为何物。但是纵观市场上的商品,好多都并未体现出这种照应关系。使消费者无法一眼得到感知,这样就不能发挥出外在包装设计的促销作用。    
The design of colour and packaging design, that is, through the outer packaging design color reveals or reflects the inside packaging design object. This makes it possible to look at the packaging design for the basic perception or the design of the inner packaging. But a lot of the products on the market do not reflect that kind of relationship. Consumers can't get a sense of what they're doing, so they can't play the promotional role of packaging design. 

包装盒厂家 
2、 构图技巧的把握,色彩是基础,构图是过程又是最终目的。所以构图才是最重要的。蛋糕包装设计的图案多是暖色为底,上面装饰一些花、卡通图案、英文祝福等象征美好和甜蜜的东西。构图的目标也同色彩一样,都是为了让整个包装设计看起来更温暖、更容易引起人的食欲。    3、 文化内涵的把握,一件好的包装设计一定会让人感到舒心,让人有种赏心悦目的审美心理满足。所以以上两点都是为了满足人们的这种心理。但是这种满足不能少了文化内涵。就像人的气质和修养一样,是一种内在的魅力,让人能够回味无穷,意犹未尽。
The grasp of composition technique, color is the foundation, the composition is the process is the final purpose. So the composition is the most important thing. The design of cake packaging design is mostly warm color is bottom, decorate a few flowers, cartoon pattern, English blessing and so on the symbol good and sweet thing. The goal of the composition is also the same as color, to make the whole package design look warmer and more appetizing. The grasp of culture connotation, a good packaging design must make a person feel comfortable, let a person have the aesthetic psychological satisfaction that is pleasing to the eye. So both of these things are designed to satisfy this kind of psychology. But this kind of satisfaction can't reduce cultural connotation. Just like human temperament and culture, it is a kind of inner charm that allows the person to enjoy the infinite, but not to the end.
一个好的产品包装设计要么注入文化内涵,尤其是产品企业的文化内涵,或是企业的理念追求。要么是有一定的象征意义,说明一个什么问题。要么就是暗含一定的诉求点,给人一种启示。或者是代表企业的专用色彩、专用字。或者代表产品的属性。如果一个包装设计设计不符合上述这些,那就不是一个成功的包装设计设计。对于蛋糕包装设计来说也是如此。
A good product packaging design can inject cultural connotation, especially the cultural connotation of the product enterprise, or the enterprise's philosophy. Either there is a symbolic meaning, a problem. There is a certain point of appeal, which is a revelation. Or the special color and special words that represent the enterprise. Or the attributes of the product. If a packaging design doesn't fit the above, it's not a successful packaging design. The same is true for cake packaging design.
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