设计包装盒有哪些弊端？

一、包装盒没有凸显产品的销售主张
First, the package does not highlight the product sales proposition
产品通过包装设计可以满足消费者的诉求及归属，而当一个产品的包装设计缺乏主题时，就很容易输给有主题的竞品，这是产品的销售主张受到抑制。
Products through packaging design can meet the demands of consumers and attribution, and when a product packaging design lack of theme, it is easy to lose to the theme of competing products, this is the product sales proposition is suppressed.
二、包装图案与产品内涵南辕北辙
Two, packaging design and product's connotation
有的企业的包装设计是由印刷厂承担的，而印刷厂的设计能力往往参差不齐，一些小印刷厂的设计通常令人大跌眼镜。如明明设计的是食用话梅的包装，却在袋子上印上了花草的图案，这个时候消费者就会觉得莫名其妙，在仔细观察后通常会因为质疑产品层次而放弃购买。
The packaging design of some enterprises is undertaken by the printing factory, and the printing capacity of the printing factory is often uneven. The design of some small printing plants is usually surprising. If it is to eat plum packaging design in the bag, but printed on flowers and patterns, this time consumers will feel rather baffling, after careful observation in question usually because of the level of product and abandon the purchase.

三、包装华而不实
Three, the packaging is specious
一些产品为了达到差异化的目的，往往习惯走“捷径”，即不通过产品本身形成差异，而是通过包装的“豪华路线”形成差异，往往却得不偿失。如某牌子的禽蛋，包装搞得像奢侈品，有消费者开玩笑说，这东西买回去都舍不得吃，那盒子也舍不得扔，结果干脆不买了。
Some products in order to achieve the purpose of differentiation, often used to take "shortcut", that is not through the product itself to form a difference, but through packaging "luxury route" difference, often is not worth the candle. Such as a certain brand of eggs, packaging like luxury, consumers joked that this thing to buy back are reluctant to eat, and that box also reluctant to throw, the results simply do not buy.
四、包装不符合行为习惯
Four, packaging does not conform to behavior habits
国内某个牌子的功能型饮料，其目标消费者是运动量大的人，而其包装却是玻璃瓶。这里就有个问题了，玻璃本身是易碎品，处于对自己身体的保护的行为习惯，玻璃瓶的功能型运动饮料显然很难受推崇。再则，一些野外休闲食品在包装设计时往往忽略了一个问题，就是包装的过重，很多产品由于重量大或者不便于携带，或者包装容易变形而失去了更多的市场机会，这些都是忽略行为习惯的结果。
A domestic brand of functional drinks, whose target consumers are people with plenty of exercise, while its packaging is glass bottles. There is a problem here, glass itself is fragile, in the protection of their own body habits, glass bottles of functional sports drinks is obviously uncomfortable, respected. In addition, some outdoor leisure food in packaging design often ignore a problem, is the packaging of many products because the weight is overweight, or not easy to carry, easy deformation or packaging and lose more market opportunities, these are ignored behavior results.
五、包装与潮流格格不入
Five, the packaging is out of tune with the trend
如今的包装盒的包装虽然是企业行为，但切实存在着潮流现象，如环保包装的悄然流行就不可以等闲视之。环保包装最直接的反映了企业对消费者的关注程度，这样的企业容易得到消费者的认同。如直销的安利产品，基本都采用环保再生包装，这样的包装不但可以保护生态环境，而且也可以最大程度上的保护产品性质不发生改变。
Now the packing box is the behavior of enterprises, but there is a trend, such as environmental protection packing quietly popular can not regard as unimportant. Environmental protection packaging most directly reflects the degree of concern for consumers, such enterprises are easily recognized by consumers. Such as direct selling Amway products, basically using environmentally friendly renewable packaging, such packaging can not only protect the ecological environment, but also to the greatest extent of protection, the nature of the product does not change.
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