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如何将封面设计更加具有阅读性

时间:2017-7-12 来源:济南永发广告传媒有限公司

随着人们生活水平的提高,读者对杂志封面版式设计审美品味也逐渐提高,尤其是女性时尚杂志,更要强调版式设计的艺术性、娱乐性、亲和性,杂志封面版式设计的定位、设计素材、时尚表现和艺术化特征。
With the improvement of living standards, readers of the magazine cover layout design aesthetic taste is gradually increased, especially in women's fashion magazines, more emphasis on art and entertainment, the affinity of layout design, the cover of the magazine positioning, layout design, fashion design material performance and artistic characteristics.
广告公司认为女性杂志封面的刊名一般都采用统一的字体设计,同时文字色彩搭配进行协调变化,文字结构的统一而富于变化,以契合杂志主题和封面人物形象,时尚而充满活力,不仅营造了舒适的阅读氛围,也增强了杂志的格调。女性杂志封面刊名色彩通常以采样法配色,提取封面人物形象和配饰的主色调,然后根据版面需要对色彩适当调整,应用于文字色彩搭配,强调封面色彩的统一性。黑与白的巧妙使用是刊名色彩另一常用制胜秘籍,既突出了刊名的表现,又达到了色调的统一。

广告制作
The advertising company that women magazine cover of generally used the font design uniform, and text color collocation to coordinate changes, unified text structure and full of change, in order to fit the magazine cover themes and characters, fashionable and full of vitality, not only to create a comfortable atmosphere for reading, but also enhance the magazine style. The cover of women's magazines of the usual color to color sampling, the main color extracting cover characters and accessories, then according to the need to adjust the layout of color, color collocation is applied to text, on the unity of color cover. Black and white is the color of the clever use of another common winning cheats, not only highlights of performance, and achieve the unity of tone.
封面文字色彩表现是带给读者良好视觉享受的重要法则。杂志封面的文字版式设计具有很强的功能性,是封面中重要的视觉传达主题,刊名标题的统领,引文目录的阅读引导,还有版面的文字装饰等。文字功能的不同,传达的情感信息和目的也不相同。
The color expression of the cover text is an important rule to bring good visual enjoyment to the readers. Have strong function and text format design magazine, is an important topic of visual communication of the cover, title and citation directory reading guide, and the layout of the text decoration etc.. The different functions of words convey different emotions, information and purposes.
我公司坚持抓好“质量、价格、服务、信誉”四大基本点。认真对待每位客户,珍惜每一次合作机会。“急客户之所急,想客户之所想”的服务理念,会让我们共繁荣、共发展!
I adhere to the company "quality, price, service, credibility" four basic points. Treat every customer seriously and treasure every opportunity to cooperate. "The urgency of customers, the customers want to think" service concept will make us a total prosperity and development!